Introducing the Polaroid GL10
Brought to you by Polaroid and Haus of Gaga
Sydney, Australia (24th June, 2011) – Instant is back and better than ever with the release of the first Polaroid Grey Label product – the GL10 Instant Mobile Printer. Available in Australia in July 2011, the GL10 frees the millions of digital images trapped on mobile phones, hard drives and digital cameras with the Polaroid Instant Printing Experience.
In May 2011, Polaroid announced that the GL10 Instant Mobile Printer, the first product in Polaroid and Lady Gaga's new Polaroid Grey Label line, will be available for consumer purchase, and we are delighted to bring great news for Australian consumers – it will be available in Australia in July 2011. Featuring a truly portable size, easy-to-use features and ZINK® Zero Ink® Technology, the Polaroid GL10 acts as a portable photo booth, giving new life to images stored on mobile phones, hard drives and digital cameras through the Polaroid instant experience.
Designed by Polaroid and Lady Gaga, the GL10 Instant Mobile Printer merges traditional instant with digital to give a unique Polaroid experience that can be shared instantly.
"Everyday, digital photos capture, memorialize and shape our lives – but they are not given the chance to inspire us because they die on cell phones or digital cameras," said Lady Gaga, Polaroid's Creative Director. "I created the GL10 because everyone loves to take photos with their mobile phones – and the next evolution is to combine digital images with instant photography, bringing photos to life in vibrant colours that you can share, from the palm of your hand."
The GL10 produces Polaroid Classic Border and full bleed 3x4'' photos in less than one minute. Fusing the instant accessibility of today's digital images with the original Polaroid instant experience and ZINK's second-generation thermal technology, the GL10 delivers photo-lab quality prints that emerge fully developed and protected by a smudge-proof, water-resistant coating.
"For more than 74 years, Polaroid photos intrinsically have carried personal meaning, unique to each person who views them, and now the GL10 fuses this experience with today's digital photos," said Scott W. Hardy, President, Polaroid. "As we launch the first Polaroid Grey Label product, old and new fans of Polaroid can experience seeing their photos of today in a way that only Polaroid can deliver, with the instant printing experience."
John Rule, National Marketing Manager, Hagemeyer Brands Australia – Authorised Polaroid distributor - said “We’re excited by the release of the first Polaroid Grey Label product with the GL10. Moving to the next generation of ZINK® technology, Polaroid is giving their fans more opportunities to enjoy and share the magic of instant. We’re looking forward to bringing this magic to Australian consumers.“
The GL10 Instant Mobile Printer will be available in Australia for $199.95 (RRP). Thirty sheets of ZINK® GL10 photo paper will retail for $29.95 (RRP). Polaroid is also introducing an exclusive and free Android app for fun, fast editing as well as adding borders and special Polaroid filters to enhance pictures prior to printing. Download the Polaroid Android app at the Android Market.
The GL10 will be on show at the Imaging and Entertainment Expo in Sydney June 24-26, 2011.
For more information on Polaroid product, visit:
www.Polaroid.com.au
www.facebook.com/Polaroid.Australia
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About Polaroid
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.
For more information, visit www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Grey Label, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.
About ZINK Imaging
ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented, manufactures, and is an OEM supplier of the ZINK Printing Technology and the award winning ZINK Paper® to partners that will bring ZINK-enabled products to market under their respective brands. ZINK Imaging's headquarters and research and development labs are in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina. For more information, please visit www.ZINK.com.
The ZINK® Technology and ZINK® trademarks are owned by ZINK Imaging, Inc.
About Hagemeyer Brands Australia Pty Ltd (HBA)
Hagemeyer Brands Australia is an Authorised Polaroid distributor.
Established in 1946, Hagemeyer Brands Australia is a B2B marketer and the ‘exclusive’ manufactures representative of leading brand name consumer products from around the globe via dedicated sales and marketing teams to numerous retailers and outlets throughout Australia.
Hagemeyer Brands Australia Pty Ltd is part of the Rexel France Company. www.hagemeyer.com.au
About Endurance Distributors
Endurance Distributors, are the sales and marketing agents for Polaroid products in New Zealand for the NZ distributor Hagemeyer Brands Australia.
Contact:
Lauren Emmett
Howorth Communication
T: 02 8281 3247
E: Laurene@howorth.com.au
SOURCE Polaroid : http://www.Polaroid.com